Please use this identifier to cite or link to this item: http://umt-ir.umt.edu.my:8080/handle/123456789/1033
Title: Job satisfaction and service quality gap in public universities in the east coast of Malaysia
Authors: Wan Norhayati Mohamed
Keywords: HF 5549.5 .J63 W3 2002
Wan Norhayati Mohamed
Tesis FPE 2002
Job analysis
Employee motivation
Job satisfaction
Employee attitude surveys
Issue Date: Jul-2002
Publisher: Fakulti Pengurusan Ekonomi
Series/Report no.: ;HF 5549.5 .J63 W3 2002
Abstract: The increasing number of public and private university indicates that the competition in the higher education industry in Malaysia is becoming volatile. In order to compete effectively in the marketplace, an educational institution needs to differentiate itself from their competitors. Similar to other firms in service sector, perhaps, the only way the higher education institutions can differentiate themselves from their competitors is through delivering high quality service.
URI: http://hdl.handle.net/123456789/1033
Appears in Collections:Fakulti Pengurusan Ekonomi

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