Please use this identifier to cite or link to this item:
http://umt-ir.umt.edu.my:8080/handle/123456789/13438| Title: | The Influence Of Psychological And Social Factors On Green Consumption Behaviour Among Young Consumers |
| Authors: | Yuarajh A/L K. Ramasamy |
| Keywords: | Yuarajh A/L K. Ramasamy HF 5415.32 .Y8 2015 |
| Issue Date: | Sep-2015 |
| Publisher: | Universiti Malaysia Terengganu |
| Abstract: | In today’s society, human consumption has huge negative impacts on the environment and therefore studies on green consumption behaviour (GCB) are important. The objectives of this study are to determine the influence of psychological and social factors on GCB and to develop a more comprehensive model of GCB. More specifically, this study examines the influence of several factors, namely attitudes, belief, motivation, social influence, social media and perceived behavioural control, on GCB. The sample for this study is young, educated consumers. A total of 220 students from various public and private universities are surveyed by using an online survey method via Google Survey. |
| URI: | http://umt-ir.umt.edu.my:8080/xmlui/handle/123456789/13438 |
| Appears in Collections: | Pusat Pengajian Perniagaan dan Pengurusan Maritim |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| HF 5415.32 .Y8 2015 Abstract.pdf | 353.96 kB | Adobe PDF | View/Open | |
| HF 5415.32 .Y8 2015 Full Text.pdf Restricted Access | 2.43 MB | Adobe PDF | View/Open Request a copy |
Items in UMT-IR are protected by copyright, with all rights reserved, unless otherwise indicated.