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dc.contributor.authorYuarajh A/L K. Ramasamy-
dc.date.accessioned2019-10-13T06:47:09Z-
dc.date.available2019-10-13T06:47:09Z-
dc.date.issued2015-09-
dc.identifier.urihttp://umt-ir.umt.edu.my:8080/xmlui/handle/123456789/13438-
dc.description.abstractIn today’s society, human consumption has huge negative impacts on the environment and therefore studies on green consumption behaviour (GCB) are important. The objectives of this study are to determine the influence of psychological and social factors on GCB and to develop a more comprehensive model of GCB. More specifically, this study examines the influence of several factors, namely attitudes, belief, motivation, social influence, social media and perceived behavioural control, on GCB. The sample for this study is young, educated consumers. A total of 220 students from various public and private universities are surveyed by using an online survey method via Google Survey.en_US
dc.language.isoenen_US
dc.publisherUniversiti Malaysia Terengganuen_US
dc.subjectYuarajh A/L K. Ramasamyen_US
dc.subjectHF 5415.32 .Y8 2015en_US
dc.titleThe Influence Of Psychological And Social Factors On Green Consumption Behaviour Among Young Consumersen_US
dc.typeThesisen_US
Appears in Collections:Pusat Pengajian Perniagaan dan Pengurusan Maritim

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