The Influence Of Psychological And Social Factors On Green Consumption Behaviour Among Young Consumers

Please use this identifier to cite or link to this item: http://umt-ir.umt.edu.my:8080/handle/123456789/13438

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DC Field	Value	Language
dc.contributor.author	Yuarajh A/L K. Ramasamy	-
dc.date.accessioned	2019-10-13T06:47:09Z	-
dc.date.available	2019-10-13T06:47:09Z	-
dc.date.issued	2015-09	-
dc.identifier.uri	http://umt-ir.umt.edu.my:8080/xmlui/handle/123456789/13438	-
dc.description.abstract	In today’s society, human consumption has huge negative impacts on the environment and therefore studies on green consumption behaviour (GCB) are important. The objectives of this study are to determine the influence of psychological and social factors on GCB and to develop a more comprehensive model of GCB. More specifically, this study examines the influence of several factors, namely attitudes, belief, motivation, social influence, social media and perceived behavioural control, on GCB. The sample for this study is young, educated consumers. A total of 220 students from various public and private universities are surveyed by using an online survey method via Google Survey.	en_US
dc.language.iso	en	en_US
dc.publisher	Universiti Malaysia Terengganu	en_US
dc.subject	Yuarajh A/L K. Ramasamy	en_US
dc.subject	HF 5415.32 .Y8 2015	en_US
dc.title	The Influence Of Psychological And Social Factors On Green Consumption Behaviour Among Young Consumers	en_US
dc.type	Thesis	en_US
Appears in Collections:	Pusat Pengajian Perniagaan dan Pengurusan Maritim

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