Please use this identifier to cite or link to this item: http://umt-ir.umt.edu.my:8080/handle/123456789/4571
Title: Tourists' attitudes towards advertising in a malaysian tourism context
Authors: Azizul Yadi Yaakop
Keywords: HF 5814 .A9 2011
Azizul Yadi Yaakop
Tesis University of Surrey 2011
Issue Date: Nov-2010
Publisher: United Kingdom: University of Surrey
Abstract: For almost half a century, advertising attitudes have been a popular topic of study among researchers in consumer behaviour (Bauer and Greyser, 1968; Petrovici and Marinov, 2007). In parallel with the long history and ever-growing interest in this area, the framework to examine consumers' attitudes towards advertising has also gone through a considerable evolution. The evolution demonstrates how researchers in the field want to look at this phenomenon from a very detailed perspective.
URI: http://hdl.handle.net/123456789/4571
Appears in Collections:Staff Thesis

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