Please use this identifier to cite or link to this item: http://umt-ir.umt.edu.my:8080/handle/123456789/5068
Title: Consumer-behavioural intention and consumption towards functional food in Malaysia
Authors: Hayatul Safrah Salleh
Keywords: QP 144 .F85 H3 2014
Hayatul Safrah Salleh
Tesis Universiti Utara Malaysia 2014
Functional foods -- Analysis
Issue Date: Aug-2014
Publisher: Kedah: Universiti Utara Malaysia
Series/Report no.: QP 144 .F85 H3 2014;
Abstract: Unhealthy eating behaviour has been linked to the risks of many chronic diseases all around the world including Malaysia. Functional foods and its association with health benefits and reducing the risk of diseases open a promising avenue for consumers to pursue a healthier life as well as extending their life expectancy. This study aims to examine the attitude dimensions, social influence and self-efficacy related factors that may influence consumer-behavioural intention to consume functional foods and to identify the relationship between consumer-behavioural intention and consumer-consumption behaviour as well as to examine the effect of past experience as moderator on the intention-behaviour relationship.
URI: http://hdl.handle.net/123456789/5068
Appears in Collections:Staff Thesis

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