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http://umt-ir.umt.edu.my:8080/handle/123456789/5377| Title: | Integration of Two-Phase Goal Programming to Examine the Effectiveness of Membership Model |
| Authors: | L. Muhamad Safiih A. G. Ateq Mezral |
| Keywords: | Lexicographic Goal Programming Multi-Choice Goal Programming with Utility Function Retail Loyalty Program Membership |
| Issue Date: | Sep-2016 |
| Publisher: | Scientific Research Publishing |
| Abstract: | This study introduces an alternative through two phases of goal programming to overcome the existing membership model problem that does not have a specific mathematical method to examine whether the receipt number of members is compatible with the criteria or characteristics that apply for membership through the lexicographic goal programming (LGP) and multi-choice goal programming with utility function (MCGP-U). It is applied for membership artificial data. The results indicate that both goal programming methods could meet the retail loyalty program membership modus operandi. |
| URI: | http://hdl.handle.net/123456789/5377 |
| Appears in Collections: | Journal Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 073-Integration of Two Phase Goal Programming to Examine the Effectiveness of Membership Model.pdf | Full Text File | 348.25 kB | Adobe PDF | View/Open |
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