Please use this identifier to cite or link to this item: http://umt-ir.umt.edu.my:8080/handle/123456789/68
Title: Shopping orientation and choice decision amongs adolescents
Other Titles: a consumer socialisation approach
Authors: Safiek, Mokhlis
Keywords: Safiek Mokhlis
HF 5415.32 .S2 2001
HF5415.32 .S2 2001
Shopping orientation and choice decision amongs adolescents : a consumer socialisation approach
Consumers
Consumer behavior
Issue Date: Feb-2001
Publisher: Fakulti of Management and Economic
Abstract: The purpose of this study is to investigate how the process of consumer socialisation will determine adolescents' shopping orientations and consequently, the relationship between their shopping orientation and choice decision in the marketplace. Eight shopping orientations were conceptualised to be an outcome of socialisation process, which is acquired via interaction with socialisation agents, namely parents, peers, printed media, television commercials and in-school education. The study also proposed five social structural variables (social class, gender, ethnicity, residence and religion) to be associated with the socialisation agents and shopping orientations. Age as the developmental variable was proposed to correlate with the influence of socialisation agents and shopping orientation. The final consideration was to find the relationships between adolescents' shopping orientation and their choice between traditional and modern retail outlets. Two types of retail institutions were examined: eating outlets and shopping venues.
URI: http://hdl.handle.net/123456789/68
Appears in Collections:Fakulti Pengurusan Ekonomi

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