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dc.contributor.authorZainudin Awang-
dc.date.accessioned2011-03-16T02:44:49Z-
dc.date.available2011-03-16T02:44:49Z-
dc.date.issued2007-05-
dc.identifier.urihttp://hdl.handle.net/123456789/700-
dc.description.abstractToday, postgraduate education has become an important commodity in higher education industry and the competition for postgraduate customers among universities is stiff. As of 2006, there are 20 public universities, 21 private universities and more than 500 colleges in Malaysia competing for postgraduate students, their paying customers. The number of private institutions has increased tremendously after the government allowed private organizations to set-up their own universities and colleges. Furthermore, the government also allows foreign universities to market their programs in the country and even to set up their branch campuses here.en_US
dc.language.isoenen_US
dc.publisherFakulti Pengurusan Ekonomien_US
dc.subjectHD 59.2 .Z3 2007en_US
dc.subjectZainudin Awangen_US
dc.subjectThe influence of service quality and corporate image on students' loyalty in higher educationen_US
dc.subjectthe case study of a local universityen_US
dc.subjectCorporate imageen_US
dc.titleThe influence of service quality and corporate image on students' loyalty in higher educationen_US
dc.title.alternativethe case study of a local universityen_US
dc.typeThesisen_US
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