A MODEL LINKING INSTITUTIONAL FACTORS AND GREEN INITIATIVES

Abstract

The rise of awareness in environmental management has urged the industries to adopt green practices in their organizations. Subsequently, many organizations, including higher educational institutions had included green initiatives as a vital part of the strategic planning in organizations. However, creating a sustainable campus with green initiative in Malaysia is still at infancy stage. In fact, a number of barriers weaken the green initiative among the higher educational institutions. Therefore, the objective of this study was to examine the effect of institutional factors on the green initiatives among private higher educational institutions (PHEIs). Data was collected via a survey from 138 PHEIs in Malaysia. The Partial Least Square (PLS) analysis was employed to analyse the data collected. The results revealed that three institutional factors, namely government support, faculty involvement, and stakeholder pressure influence the PHEIs’ green initiatives. Government support in term of resources, incentive and facilitating the cooperation between commercializing frms has fully support the PHEIs’ to implement green initiatives. The faculty involvement in participating the green activities and environmental management program will certainly influence the decision of PHEI to implement green initiatives. On the other hand, stakeholder who exerted pressure has also urged PHEI to implement green initiative. This study concludes that government support, faculty involvement, and stakeholder pressure play a vital role to motivate PHEI to adopt and implement green initiatives in its facility.