Abstract:
Number of foreign workers in foodservice in Malaysia is mushrooming and their
background was different with the local people. So, it becomes a problem for the
perception of customers to them. The objective of this study was to identify customer's
perception and satisfaction, their relationship and to investigate the most important
factor that affecting customers' satisfaction. A survey conducted using convenience
sampling by taking 100 samples from the customers who had experience served by
foreign workers within past two weeks at shopping complex and KTM station in
Seremban. It takes mone month to collect all the data. Questionnaires including seven
dimensions, which is the reliability, responsiveness, assurance, empathy, accent, hygiene
and communication with the foreign workers. The results showed that respondents have
moderate neutral perception to the foreign workers.
