Factors influencing food choice among career women in Penang

Abstract

This cross sectional study was conducted at Penang Island, Malaysia among 100 career women aged between 18 to 64 years. The main objective of the present study was to determine the most important factor in making food selection among career women. Data was collected using the adapted Food Choice Questionnaire (FCQ) which measured the food choice related factor that influence respondents' food choice. It consists of 40 items designed to assess the importance of ten factors, which were health, mood, convenience, natural content, sensory appeal, price, weight control, familiarity, religion and ecological welfare. Socio-demographic characteristics including race, age, marital status, income level, educational level and working sector were collected. SPSS version 16 was used for data analysis.