The relationship between food choice motives, understanding of halal concept and attitudes towards halal processed food products among students in Universiti Malaysia Terengganu

Abstract

The purpose of this research was to identify the relationship between food choice motives, understanding of halal concept and attitude towards halal processed food products among students in Universiti Malaysia Terengganu. Mail questionnaire is used to collect responses from university students using systematic random sampling method. 475 responses received from 8 undergraduate programmes from 1 to year 4 students. The analysis used in this research were descriptive means, correlation, Kruskal Wallis test and regression. The findings showed that the food choice motives that influencing students to choose halal processed food products was convenience factor.