Abstract:
The purpose of this study was to identify the determinants of pro
environmental behaviour from a wide array of situational and psychological factors
among students from environment related (EP) and non-environment related (NEP)
programmes of University of Malaysia Terengganu (UMT). Knowing the
determinants of pro-environmental behaviour (PEB) is crucial to recognize effective
approaches to alter attitude and subsequently change the human lifestyle and
consumption behaviour, as part of environmental protection. A conceptual framework
has been proposed and subjected to empirical verification with the use of a
questionnaire survey. Particular attention was given to the interactions between
environmental knowledge (EK) and attitude (EA) with other variables. The results
obtained provide reasonable support for the validity of the proposed framework. EK
and EA were weakly related with PEB; while synergistic effects towards PEB were
occurring when EK and EA was incorporated with other determinants. High level of
environmental knowledge (HEK), positive environmental attitude (HEA), high level
of concern (HC), Burniputra (BM), awareness of daily activities' impacts on nature
