A study on determinants of pro-environmental behavior

Abstract

The purpose of this study was to identify the determinants of pro­ environmental behaviour from a wide array of situational and psychological factors among students from environment related (EP) and non-environment related (NEP) programmes of University of Malaysia Terengganu (UMT). Knowing the determinants of pro-environmental behaviour (PEB) is crucial to recognize effective approaches to alter attitude and subsequently change the human lifestyle and consumption behaviour, as part of environmental protection. A conceptual framework has been proposed and subjected to empirical verification with the use of a questionnaire survey. Particular attention was given to the interactions between environmental knowledge (EK) and attitude (EA) with other variables. The results obtained provide reasonable support for the validity of the proposed framework. EK and EA were weakly related with PEB; while synergistic effects towards PEB were occurring when EK and EA was incorporated with other determinants. High level of environmental knowledge (HEK), positive environmental attitude (HEA), high level of concern (HC), Burniputra (BM), awareness of daily activities' impacts on nature