Islamic Attributes Of Destination For Muslim Tourists’ Loyalty Intention In Malaysia

Abstract

Islamic tourism in Malaysia grows year by year. The demand for Islamic tourism products has indeed increased, parallel with the increasing number of Muslim tourists to Malaysia and the increasing number of hotels that provide Islamic tourism products in recent years. Although the concept of Islamic tourism is gaining popularity, there are still matters unexplored especially pertinent to the attributes, which drive tourists to Islamic tourism destination. The objectives of this study are (i) to identify the influence of Islamic attributes of destination (IAD) on loyalty intention, (ii) to identify the influence of IAD on tourists’ satisfaction, (iii) to identify the influence of tourists’ satisfaction on loyalty intention, (iv) to investigate the role of tourists’ satisfaction as a mediator between IAD and loyalty intention and (v) to investigate the role of religious commitment as a moderator between IAD and loyalty intention.