Determinants of mindful comsumption behaviour among consumers

Abstract

The phenomenon of uncontrollable consumption among Malaysians has recently become an issue of academic and wider interest. It is important to study Mindful Consumption so as to ensure the practice of sustainable consumption among Malaysians. Mindful consumption is premised on consciousness in both thought and behaviour about the consequences of consumption. In light of the above context. this study aimed to explore the practices of Mindful Consumption Behaviour among Malaysians and the role of internal and external factors in influencing the mindti.tl mindset and consequently the mindful behaviour of consumers in Malaysia.