dc.contributor.author |
Azizul Yadi Yaakop |
|
dc.date.accessioned |
2016-05-24T02:19:45Z |
|
dc.date.available |
2016-05-24T02:19:45Z |
|
dc.date.issued |
2010-11 |
|
dc.identifier.uri |
http://hdl.handle.net/123456789/4571 |
|
dc.description.abstract |
For almost half a century, advertising attitudes have been a popular topic of study among researchers in consumer behaviour (Bauer and Greyser, 1968; Petrovici and Marinov, 2007). In parallel with the long history and ever-growing interest in this area, the framework to examine consumers' attitudes towards advertising has also gone through a considerable evolution. The evolution demonstrates how researchers in the field want to look at this phenomenon from a very detailed perspective. |
en_US |
dc.language.iso |
en |
en_US |
dc.publisher |
United Kingdom: University of Surrey |
en_US |
dc.subject |
HF 5814 .A9 2011 |
en_US |
dc.subject |
Azizul Yadi Yaakop |
en_US |
dc.subject |
Tesis University of Surrey 2011 |
en_US |
dc.title |
Tourists' attitudes towards advertising in a malaysian tourism context |
en_US |
dc.type |
Thesis |
en_US |