Abstract:
This study introduces an alternative through two phases of goal programming to
overcome the existing membership model problem that does not have a specific mathematical
method to examine whether the receipt number of members is compatible
with the criteria or characteristics that apply for membership through the lexicographic
goal programming (LGP) and multi-choice goal programming with utility
function (MCGP-U). It is applied for membership artificial data. The results indicate
that both goal programming methods could meet the retail loyalty program membership
modus operandi.
