Integration of Two-Phase Goal Programming to Examine the Effectiveness of Membership Model

dc.contributor.author	L. Muhamad Safiih
dc.contributor.author	A. G. Ateq Mezral
dc.date.accessioned	2017-04-09T05:03:43Z
dc.date.available	2017-04-09T05:03:43Z
dc.date.issued	2016-09
dc.identifier.uri	http://hdl.handle.net/123456789/5377
dc.description.abstract	This study introduces an alternative through two phases of goal programming to overcome the existing membership model problem that does not have a specific mathematical method to examine whether the receipt number of members is compatible with the criteria or characteristics that apply for membership through the lexicographic goal programming (LGP) and multi-choice goal programming with utility function (MCGP-U). It is applied for membership artificial data. The results indicate that both goal programming methods could meet the retail loyalty program membership modus operandi.	en_US
dc.language.iso	en	en_US
dc.publisher	Scientific Research Publishing	en_US
dc.subject	Lexicographic Goal Programming	en_US
dc.subject	Multi-Choice Goal Programming with Utility Function	en_US
dc.subject	Retail Loyalty Program Membership	en_US
dc.title	Integration of Two-Phase Goal Programming to Examine the Effectiveness of Membership Model	en_US
dc.type	Article	en_US