Abstract:
Penang ferry has been troubled by financial losses since 1985. The
expansion of Penang Bridge in 2009 had caused drastic decline in the
number of ferry users with motorcar. Then, the second Penang
Bridge which is scheduled to operate in 2014 will definitely cripple
Penang ferry. Penang ferry begun its operation since 1920 and it has
been an iconic figure with tons of historical value. Therefore, this
research paper intends to find out the main factor leading to the
motorcar demand deterioration of Penang ferry and discuss about
the plans available to overcome the problem.